And what you do simply proves what you believe.”Īt Gibson, we’ve existed to protect what matters most. As he often says, “People don't buy what you do they buy why you do it. It’s born out of how we were raised and the values we were exposed to.Īnd, according to Sinek, it’s far more important than how you do it or what you deliver. In 2009’s Start With Why, author Simon Sinek makes the point that all organizations and individuals have a “Why.” It’s our origin story, the reason we do what we do.
“The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure.” - Simon Sinek, The Infinite Game
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